There are many reasons why you should improve your website’s Lighthouse performance score. Here are a few of the most important:
- Improved user experience: A faster website is a more user-friendly website. Users are more likely to stick around and engage with your website if it loads quickly.
- Better SEO: Google and other search engines rank websites that load quickly higher in their search results. This means that improving your website’s performance can help you attract more visitors.
- Reduced bounce rate: A high bounce rate means that users are leaving your website quickly after they arrive. A faster website can help to reduce your bounce rate by making it more likely that users will stick around and explore your content.
- Increased conversions: A faster website can help you increase your conversion rate, which is the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.
- Improved brand reputation: A fast-loading website makes a good impression on users and can help to improve your brand reputation.