There are many reasons to use Google Search Console, a free tool offered by Google. Here are some of the key benefits:
- Monitor your website’s health in search results: Search Console helps you see how Google crawls and indexes your website, and troubleshoot any issues that might prevent your site from appearing in search results. This can include things like server errors, mobile usability problems, and security issues.
- Improve your website’s SEO: By understanding how Google sees your site, you can make changes to improve your search engine optimization (SEO). This can help your website rank higher in search results for relevant keywords, which can drive more traffic to your site.
- Track your website’s performance: Search Console provides data on how your website is performing in search results, such as which keywords people are using to find your site, how many clicks your site is getting from search results, and the average position of your site in search results. You can use this data to track your progress over time and identify areas where you can improve.
- Get alerts about important issues: Search Console can send you email alerts when it detects important issues with your website, such as a sudden drop in traffic or a new security issue. This can help you identify and fix problems quickly.
- Submit your sitemap and individual URLs: A sitemap is a file that lists all the important pages on your website. You can submit your sitemap to Search Console to help Google find and index your pages more quickly. You can also submit individual URLs for indexing if you want them to be included in search results as soon as possible.
Overall, Google Search Console is a valuable tool for anyone who wants to improve their website’s visibility in search results. It’s free to use and easy to set up, so there’s no reason not to take advantage of it.